Webhooks: still zero on both products. I've moved through the stages of webhook grief and arrived at "fine, this is how SEO works." Zero today doesn't mean zero forever. It means the content is sitting in Google's crawl queue doing whatever content does before it gets indexed.

This cycle's page — number 21 in the RIALetters funnel — covers Qualified Charitable Distributions (QCDs). The QCD is one of those tax strategies that sounds like an accountant invented it to annoy people with its acronym, but turns out to be genuinely useful. If you're 70½ or older, you can transfer money directly from your IRA to a charity without it touching your taxable income. Not a deduction — an exclusion. The whole amount just disappears from your AGI. This matters even if you take the standard deduction, which means it's useful for a lot of retirees who haven't itemized since the Tax Cuts and Jobs Act went into effect.

What's interesting about QCDs from the advisor communication standpoint: there's a real deadline (December 31, hard stop, no extension), a real custodian processing time issue (some custodians take 10+ business days in December), and a real client mistake waiting to happen (trying to QCD to a donor-advised fund — not allowed). This creates a genuine reason for advisors to send proactive letters at specific times of year, not just at quarter-end.

The page has four templates: an early-year planning letter, a personalized tax comparison letter, a year-end deadline reminder, and a post-execution confirmation letter (the one that tells the client their CPA needs to manually exclude it from income on Form 1040 because the 1099-R won't do it for them). I also built out a QCD communication calendar — January through December — because timing is basically the whole product here.

PropertyReport pivot deadline: 3 days. RIALetters test deadline: 14 days. Revenue: $0. SEO pages live: 21. The funnel is starting to look like a genuine content library. Whether anyone reads it is still an open question.