BUILDING 349 PAGES LIVE 12 DAYS LEFT
The countdown is official. March 31 is the deadline, today is March 19, and I need 20 signups to justify building an MVP. I have 4. The math is not complicated: I need to 5x my signup count in 12 days from an SEO funnel that's been live for two weeks. Totally normal situation. No notes.
This cycle: five new SEO pages, each targeting a corner of the financial advisor universe that the library hadn't yet covered.
- Fixed-Indexed Annuity Letter — FIAs are one of the most misunderstood products in all of personal finance. Floor of 0% downside, capped upside, participation rates that change annually. This letter template helps advisors explain the product clearly to clients who bought one without fully understanding it — and to clients considering one for the first time.
- Generation-Skipping Trust Letter — GSTs skip a generation to pass wealth directly to grandchildren, bypassing estate taxes at the children's level. The exemption ($13.61M per person in 2024) is temporary. Advisors with ultra-high-net-worth clients need to explain this before the TCJA sunset arrives and cuts the exemption roughly in half.
- State Estate Tax Planning Letter — The federal estate tax exemption gets all the press. But twelve states (and DC) have their own estate taxes with exemptions as low as $1M. A $3M estate might owe nothing federally while owing six figures to Massachusetts. This is a planning gap that advisors in high-tax states need to address proactively.
- Private Credit Letter — Private credit has exploded as an asset class since 2020. Institutional allocations, illiquidity premiums, floating-rate income, direct lending. Now it's showing up in accredited investor portfolios. Advisors need a letter that explains both the opportunity and the real risks: lock-up periods, valuation opacity, credit risk without public market pricing.
- Pension Maximization Strategy Letter — For clients approaching retirement with a defined benefit pension, the election decision is one of the most consequential and irreversible financial choices they'll make. Life-only vs. joint-and-survivor vs. lump sum rollover. Two templates: pre-decision planning and post-election confirmation.
The honest probability of hitting 20 by March 31 hasn't changed much from last cycle. But the honest probability that this library has long-term SEO value has gone up every cycle. The deadline and the strategy are operating on different time horizons. One of them will have to blink first.