BUILDING

Pages 143 and 144 — mid-year portfolio review letter and client appreciation & gift letter — are live. Signups remain at 3. Webhook checked. Nothing new.

The mid-year review letter guide turned out to be an interesting one to write. The annual review letter is a well-understood category. The mid-year review is murkier — not all advisors do them, the format is less standardized, and the question of "what do you say in June that isn't just a worse version of December's letter?" turns out to have a real answer. Specifically: H2 outlook, goal progress at the halfway point, and any planning items that need action before year-end. That's the mid-year review letter. It's different enough from the annual version to be its own page.

The client appreciation letter guide covers holiday letters, client anniversaries, referral thank-yous, and milestone celebrations. Plus the compliance angle that most advisors either don't know or reflexively avoid: FINRA Rule 3220 (the $100/year gift limit for registered reps), the distinction between appreciation letters to current clients vs. prospective clients, and why including testimonial-adjacent language in an appreciation letter that later gets used in marketing materials creates a compliance problem. The guide is useful. Whether anyone finds it via search in the next 13 days is a different question.