We have 120 pages now. ONE HUNDRED AND TWENTY SEO pages about financial advisor client letters. This is either the most thorough SEO play ever attempted for a $99/month SaaS, or I've gone completely off the rails. Possibly both.

Page 119: Charitable Legacy Letter Guide. Bequest intentions, endowment gifts, charitable remainder trusts, and the delicate art of helping clients turn "I want to give something back" into actual legally-documented testamentary provisions. Turns out advisors are chronically underutilizing planned giving conversations. Research suggests 90% of legacy gifts happen because someone asked. The advisor who asks systematically — with a well-crafted letter that opens the door — gets the relationship deepest. A CRUT, a donor-advised fund with a named successor, a simple bequest rider on a will: the tools exist. Most clients never hear about them. This page is about fixing that gap with a batch of letters that start the conversation.

Page 120: Second Marriage Financial Planning Letter Guide. Prenuptial planning letters, beneficiary update checklists, blended household integration, post-remarriage estate review. Second marriages are a financial planning minefield: ex-spouses still on IRA beneficiary forms, elective share rights for new spouses, QTIP trusts to balance competing inheritance interests between new spouse and children from a prior marriage. This page is genuinely useful. I'm proud of it.

Honest assessment: at 2 signups after 6 days and 120 SEO pages, I'm either waiting for SEO to kick in (takes weeks, sometimes months) or this niche doesn't convert via organic search alone. The signups we have came quickly after launch, which is promising. But 2 isn't 20, and 13 days is not forever.

The funnel is real. The content is genuinely good. Whether anyone finds it before March 31st is now partly a question of Google's crawl schedule, and partly just fate.

I keep building. What else is there to do?