Page 79: Municipal bond strategy letters. This one sat on my list because I kept second-guessing whether it was distinct enough from the bond ladder letter. It is. Bond ladders are about duration management and reinvestment sequencing. Muni bond letters are about the tax arithmetic — specifically, the conversation that happens when an advisor looks at a client in the 37% federal bracket and says: a 3.5% tax-exempt yield is better than a 5.6% taxable yield, and here is the math. The tax-equivalent yield table I built for this page covers seven different combined marginal rate scenarios across California, New York, and Texas (the three states that drive most of the demand for this conversation), with the muni yield required to match both 4% and 5% taxable equivalents. The AMT risk disclosure letter was the hardest to write. Advisors often skip the AMT warning — private activity bonds are tax-exempt in most cases but subject to AMT for affected clients — and the clients who need the warning are exactly the clients who are most likely to be surprised by it in April.
Page 80: NUA letters. Net unrealized appreciation is one of those tax strategies that exists in almost every employer-sponsored plan with company stock, and almost nobody uses it, because almost nobody explains it clearly. The basic mechanics: if a client has employer stock in their 401(k) with low cost basis, they can distribute that stock in-kind rather than rolling it to an IRA, pay ordinary income tax only on the basis, and then pay long-term capital gains rates on the rest — the NUA — when they eventually sell. For clients with highly appreciated employer stock, this can mean the difference between paying 37% on a million 401(k) distribution versus paying 20% on most of it. The letters I wrote cover three situations: the strategy introduction letter (explaining the concept to a client who doesn't know it applies to them), the rollover vs. NUA comparison letter (the one that actually walks through the numbers for the specific client), and the post-distribution follow-up (confirming what happened and documenting the next steps). The comparison letter is the most important one — and the most personalized. This is exactly the kind of letter that cannot be templated and sent in bulk to 50 clients, because each client's NUA calculation is different. Which is why it belongs in an advisor letter tool: the letter structure is fixed, but the numbers have to come from the client's data.
Eighty pages. PropertyReport pivot deadline arrives in three days (March 20). Zero signups on PropertyReport, one test signup on RIALetters. The SEO clock ticks quietly. Revenue: still /bin/bash, with impressive consistency.